Thinking market entry holistically
Bring your products successfully to china
Expanding into China offers many opportunities and can be very attractive to quickly achieve higher sales reach and volume. However, experience shows that the road to the new market can also be rocky.
Two key questions are therefore asked by every company that is thinking about entering the Chinese market:
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Can we be successful with our company and products in China?
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What could one possible way look like?
Dr. Hänle China Check
We offer you in a first step a unique opportunity to find out more about your market potential in China with the Dr. Hänle China Check.
Based on our decades of experience with a wide variety of industrial sectors in China and the latest market knowledge, we have developed a proven methodology to provide you with a realistic assessment in due course.
Find out more in a personal conversation.
Go-to-market Strategy and Road Map
By developing a holistic go-to-market strategy for the Chinese market, we are answering the question: What could a possible path look like? The go-to-market strategy is just as important as the product itself. Because success will only come if a good product idea is paired with a good market entry strategy. China poses a special challenge with its distinct culture, structures, and rules. This means that the sales approach, the target segments, the accompanying communication and the organization must be precisely adapted to the Chinese market. Only then will the gates open to the largest manufacturing market in the world.
Over the years, we have led various successful market entries ourselves or accompanied them strategically and operationally. We can confirm: The best strategy is only as good as its implementation. That's why we attach particular importance to implementation and support you with a detailed Road Map China, which precisely records all important implementation steps and milestones.
We are gladly at your disposal for any questions or further information.
